First off, if 60 minutes was not invited by any of my officials, they is one simple answer as to let them in, and that would be a No. They cant give us the courtesy of letting us know they are coming then they don’t get the courtesy to attend our conference. Would they film the press conference? No! It had never been filmed before so why start now? I wouldn’t allow them to film anything! People only want “more” so the less we give them the less they ask for. I wouldn’t change anything about our annual press conference, it would go the way it always had gone.
I think after Browne Sanders went public, the MSG PR team had one option and that was to settle with her outside of court and release the people who were being accused. The reason I say this is because it is ethically right to actually go and find out if it is true, and if it is then those people need to be handled by being let go. If I were Dolan’s PR advisers I would first tell him to actually try and show up to the court proceeding’s, that just makes it look like he didn’t care. If he couldn’t I would tell him to dress to impress the jury, not dress to look like a slob. Finally I would tell him to act like he care about the allegations and to act as if he were sorry that what happened, happened. After the verdict, I would have advised Dolan to step down from his position. He obviously was not fit to run this Company, and if he stays then it will probably keep loosing money.
Martha Stewart’s initial public relations response was and still is till this day, she says she didn’t do anything wrong. Hey if after six years you still believe you did nothing wrong I would characterize her initial and present PR response as consistent. Regardless if she did or didn’t do anything wrong she consistently sticks with her plan. The key PR principle that Martha violated, I believe is the one of her good name. Regardless where she is now, her name will always have some what of a stench on it for the allegations and verdict in which she served. I would have told her to be as vocal as she wanted, if I felt that her speaking to the public could try and gain their trust back that’s what I would have done, but I think how quiet she stayed benefited her in the long run. Now her going to jail early, that was really important because it allowed her to go in on her time, the sooner the better so when she got out she could move forward in her life. I think now, she should stay consistent with her story. Don’t admit you made a mistake because then people will be mad at you for not owning up to it when you did it.
Before I go into any detail at all, I belive that how Rawl reacted in his defense was stupid! I would have told him to fly to Alaska and be down their for as long as it took to get a somewhat positive image out of the situation. I am pretty sure their was someone capable of running the buisness in New York during this time. As soon as the spill occured, and word got to Rawl, if I were the media I would have gotten the word out right away about the spill. This is just the right thing to do, you have to let people know what is occuring. I would do the same if I was the PR director, I would go aggresivelly on this, just so the public would know that the Company has made a mistake and is going to do all it can to get the situation handled. I believ this is a “textbook example” of what not to do in this situation. As we read earlier you want the public to know that you care about what happened and are willing to fix your mistakes, be humble to what happend and deal with it like the million dollar company you are; dont let your CEO say he has other things to do, its dumb!
I believe that if Johnson & Johnson would have tried to “tough it out” and not recalled the product related to the death it would have made them look bad. According to Ivy Lee ” Just tell the truth because sooner or later the public will find out”, i believe his thoughts come into play with the Tylenol Murders. Althought people were not holding the company at fault, they still admitted their flaw by recalling the product. Other options J&J had was that they welcomed in “60 Minutes” to investigate and for them to let the people know if their was any fault to them, they also had surveys, on in which stated that “87 percent of Tylenol users said they didn’t hold the maker responsible for the deaths”, and that “61 percent said they were”not likely to buy” tylenol in the future”. These strategies were key to the reintroduction of tylenol extra strength, which I believed was a smart idea, because they now had the consumers back on their side after all the efforts J&J put forth to make things right. When the 2nd round of Murders happened in 1986, I think it was a good idea to remove the product off of shelves. This is true because with attention from a prior mistake, and when it comes up again it is not just a coincidence!
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